News
Samsung to Unveil 'Galaxy XR' Headset, Aiming to Outshine Apple, Meta
Source: mk.co.kr
Published on October 15, 2025
Updated on October 15, 2025
Samsung Galaxy XR Headset: A New Contender in the XR Market
Samsung is poised to unveil its highly anticipated Galaxy XR headset on October 22nd, marking a significant step into the extended reality (XR) market. The device is designed to compete directly with Apple's Vision Pro and Meta's Quest 3, setting the stage for a fierce battle in the rapidly evolving XR landscape.
The unveiling will take place during a Samsung Galaxy event scheduled for 11 a.m. Korean time. Dubbed 'Project Infinite,' this initiative represents Samsung's collaboration with Google and Qualcomm to deliver a cutting-edge XR experience. The event will be broadcast live on Samsung's official website and its YouTube channel, allowing global audiences to witness the launch.
The Android XR Platform: A New Era for XR Devices
The Galaxy XR headset will operate on an AI-based Android XR platform, a new operating system designed to support XR headsets and augmented reality (AR) glasses. Samsung's headset will be the first device to utilize this innovative platform, which aims to 'open a new category of AI-native devices,' according to the company.
A teaser video released by Samsung showcases users exploring virtual environments while seamlessly integrating real-world information, such as restaurant icons. This fusion of virtual and physical worlds highlights the headset's potential to redefine user experiences in the XR space.
Pricing and Market Positioning
Industry experts predict that the Samsung XR headset will be priced starting at $1,800, positioning it as a more affordable option compared to Apple's Vision Pro, which retails for $3,499. However, it will still be significantly pricier than Meta's Quest 3, which is available for $499. Samsung's success in this competitive market will largely depend on the unique features and content it offers.
To enhance its content offerings, Samsung is partnering with Naver to provide an XR version of the streaming platform 'Chizik' on the headset. This strategic focus on content and user experience underscores Samsung's commitment to standing out in the crowded XR market.
The Future of XR Technology
The launch of the Galaxy XR headset represents a pivotal moment for Samsung and the broader XR industry. As the market continues to grow, companies like Samsung, Apple, and Meta are pushing the boundaries of what is possible in virtual and augmented reality. The introduction of AI-native devices like the Galaxy XR headset could revolutionize how users interact with digital content and the real world.
Analysts are closely watching Samsung's move, as it could set new standards for XR technology. The combination of an AI-based platform, innovative features, and strategic partnerships positions Samsung to make a significant impact in this rapidly evolving field.