Samsung to Challenge Apple Watch Ultra with New Premium Wearable

Source: msn.com

Published on October 19, 2025 at 08:37 AM

Samsung is gearing up to launch a new premium wearable device this Diwali, potentially challenging Apple's dominance in the high-end smartwatch market. The move signals increased competition and innovation within the wearable technology sector.

Diwali Launch

Samsung's latest premium wearable is expected to debut during the Diwali festive season in India. This launch aims to capitalize on the increased consumer spending during this period.

Rivals for Apple Watch Ultra

The new device directly competes with Apple's priciest wearable, the Apple Watch Ultra. It marks Samsung's strategic push into the premium segment.

Rumored Specifications

Reports suggest the new Samsung wearable will boast enhanced features and capabilities. Although specific details remain under wraps, expectations are high for improved performance and design.

Market Impact

Samsung's entry into the high-end wearable market intensifies competition. Consumers can expect more choices and potentially lower prices across the premium smartwatch category. This also indicates Samsung's dedication to capturing a larger share of the wearable tech market.