Scaling XR: How Enterprises Move Augmented Reality from Pilot to Production

Enterprises Face Challenges in Scaling XR Technology

Enterprises are increasingly turning to augmented and virtual reality (XR) to enhance employee training and design collaboration. However, scaling these innovative technologies from pilot projects to full-scale production presents significant hurdles. Industry leaders shared key strategies at the Augmented Enterprise Summit to address these challenges and ensure successful XR implementation.

The Role of Leadership Buy-In

Securing support from senior management is critical for the success of XR initiatives. Nic Sabo from GE Aerospace emphasized the importance of focusing on how XR can boost capacity rather than just cutting costs. For instance, XR tools at GE Aerospace have accelerated technician training, impacting the entire production line and demonstrating the technology's potential to drive significant operational improvements.

Understanding and Engaging Users

To ensure employees adopt XR services, it is essential to understand their daily routines and challenges. Nike Adeoye from FedEx highlighted the need to engage with trainers to identify their needs. Laura Kinkle from Daimler stressed the importance of involving end-users early in the design phase, as this fosters a sense of ownership and openness to new ideas.

Maintaining User Engagement

Keeping users engaged throughout XR project trials is a common challenge. User engagement provides critical data to demonstrate the concept's value to leadership. Adeoye suggested creating incentives to maintain user involvement and clearly communicating the necessary commitment for data collection.

Building a Scalable Foundation

Viewing proof-of-concept (PoC) trials as building blocks for future deployments is vital. Muhammad Anwar from Ford emphasized the importance of scalability and stability in early deployments. Ford's initial XR projects faced issues with device setup and network connectivity, but the company now uses comprehensive business continuity plans during the PoC phase to ensure smoother transitions.

Prioritizing Data Security

Data security is a non-negotiable aspect of XR projects from the outset. Adeoye advised ensuring that XR projects pass security reviews to prevent roadblocks later. Volvo, for example, uses device management software to scale immersive training to 80 countries, highlighting the importance of managing devices, software updates, and application sets globally.

The Crucial Role of IT Partnership

A strong relationship with IT is essential for scaling XR. GE Aerospace faced pressure to quickly produce more XR content after initial success. Sabo noted that a close partnership with IT is needed to align with the company's digital strategy and expand XR capabilities effectively.

Conclusion

Scaling XR from pilot to production requires a strategic approach that includes leadership buy-in, understanding user needs, maintaining engagement, building a solid foundation, prioritizing data security, and fostering IT partnerships. By following these strategies, enterprises can overcome the challenges and reap the benefits of XR technology across their organizations.