UK's Roly's Fudge Uses AI to Sweeten Business Innovation
Source: blog.google
For nearly four decades, Roly's Fudge has been a beloved fixture. Now, the UK fudge maker is using AI to boost creativity and growth. The family-run business uses Google Workspace with Gemini to innovate.
Tradition Meets Tech
Matthew Pugh, owner of Roly's Fudge Dartmouth, blends tradition with technology. Rooted in a 100-year-old family recipe, the business balances heritage and future-facing tools. Their commitment to authentic, handmade fudge remains central.
AI: The Secret Ingredient
Embracing AI helps them think outside the box and stand out. Google Workspace with Gemini enables faster innovation, and adaptation to evolving eating habits. They quickly develop new flavors tapping into new trends.
Faster Research, Better Results
Gemini helps with researching ingredients for sugar-free fudge. This process would have been incredibly challenging in the past. Now, they get inspiration for alternative recipes that preserve taste and texture within seconds.
Maintaining the Human Touch
Initially, Pugh worried AI might make things impersonal. However, he found the opposite to be true. Gemini serves as a creative partner, allowing teams to bring ideas to life by hand.
Boosting Productivity and Legacy
The time saved on research and development is reinvested into staff and shops. Pugh now spends more time with his son, preparing him to lead the business. This modern competitive edge ensures the family business thrives for generations.
Productivity Boost
AI could boost average SMB productivity by 20%. Small business leaders can learn from ‘10 Stories’ of businesses using AI to unlock growth. They can also register for AI Works for Business events.