Video Games, AI, and Podcasts: Insights from Hidden Levels' Creators

AI and Podcasting: Insights from Hidden Levels Creators

The convergence of artificial intelligence (AI) and podcasting is transforming the media landscape, and few are better positioned to discuss these shifts than Ben Brock Johnson and Roman Mars, the creators of the Hidden Levels podcast. Their insights shed light on how AI is reshaping content creation and how the podcast industry is evolving in response to technological and cultural changes.

Hidden Levels, a podcast that explores the broader impact of video games, has become a platform for Johnson and Mars to discuss not only gaming but also the intersection of technology and storytelling. As AI continues to permeate the creative process, these industry veterans offer a nuanced perspective on its implications.

The Evolving Podcast Industry

The podcasting world is experiencing significant changes, with a noticeable shift away from narrative storytelling toward celebrity-driven interviews. Johnson notes that while technology has democratized content creation, the influx of money into the industry is consolidating power, often favoring established shows over niche, altruistic content.

"The podcasting landscape is becoming more commercialized," Johnson explained. "This trend risks overshadowing the unique voices that initially made podcasting so appealing." Mars echoes this concern, particularly regarding the decline of documentary and journalistic podcasts. He hopes that shows like his own 99% Invisible can maintain their success despite these shifts.

AI in Content Creation

AI's role in content creation is a contentious topic among creators. Mars admits he has reservations about AI-generated content, stating, "I find AI-generated material a bit unsettling. There's a generational divide emerging, with some people valuing human-created content more than AI-produced work."

Johnson, on the other hand, sees AI as a tool that can empower those without traditional access to resources. However, he cautions against its use in consolidating wealth and influence, emphasizing the need for ethical considerations in AI deployment.

Collaborating on Hidden Levels

Hidden Levels focuses on the cultural and societal impact of video games beyond their entertainment value. Mars reveals that the idea for the collaboration came from Johnson, who recognized a gap in his show's coverage of video games. This partnership has allowed them to explore how video games influence broader cultural narratives.

Podcast Recommendations

Both creators shared their favorite podcasts, highlighting the diversity of content available in the medium. Johnson recommends Imaginary Advice and Fearful Symmetry for their unique fiction narratives, along with Wild Boys, Welcome to LA, Heavyweight, and 99% Invisible. Mars enjoys Life of the Record for its oral histories of albums and frequently listens to Blank Check.

Favorite Episodes and Gaming Preferences

Johnson's favorite episodes include those about Krakatoa and a meteorite used by native Greenlanders, showcasing his interest in blending history and storytelling. Mars highlights 99% Invisible's The New Jungle as a standout episode for its explanation of complex systems.

In terms of gaming preferences, Johnson enjoys titles like Helldivers 2, Diablo IV, and TMNT revamp games, while Mars leans toward tower defense games and rhythm-based titles like Just Dance and Supernatural.

The Future of WBUR

Johnson also addressed the challenges facing public media, including funding cuts. Despite these obstacles, he expresses confidence in WBUR's leadership and their strategies, such as membership programs for podcasts like Endless Thread, to navigate these difficulties.

As AI and podcasting continue to evolve, the insights from Johnson and Mars underscore the importance of balancing innovation with ethical considerations to preserve the integrity of content creation.