WCU Embraces AI: Transforming Learning, Fundraising, and Campus Life

WCU Embraces AI: Transforming Learning and Fundraising

Western Carolina University (WCU) is at the forefront of integrating artificial intelligence (AI) into its educational and operational frameworks. From reshaping classroom assignments to revolutionizing fundraising strategies, the university is leveraging AI to enhance learning experiences and strengthen alumni engagement.

AI in the Classroom

Students at WCU are increasingly incorporating AI tools into their coursework. Haylee Melton, Associate Director at the Writing and Learning Commons (WaLC), has observed a significant rise in assignments that require students to use AI for analysis and content generation. This shift reflects a broader trend in higher education, where AI is becoming an essential tool for academic tasks.

"Students are now expected to use AI for more than just research," Melton noted. "It's becoming a fundamental part of how they approach assignments." However, the WaLC has implemented strict guidelines to ensure ethical AI usage. Tutors meticulously review student work for potential AI misuse, emphasizing the importance of original thought and adherence to professors' guidelines.

Balancing Innovation and Ethics

While AI offers unprecedented opportunities, it also raises concerns about overreliance and ethical use. Melton stressed that students must build a strong foundation in reading and writing before integrating AI tools into their work. "AI can be a powerful assistant, but it should never replace critical thinking," she cautioned.

Another pressing issue is the environmental impact of AI. Training AI models consumes substantial amounts of electricity and water, contributing to carbon emissions and resource depletion. This environmental cost highlights the need for responsible AI development and usage, as noted by MIT News.

AI-Powered Fundraising with Maddie

Beyond the classroom, WCU is leveraging AI to enhance its fundraising efforts. The university has introduced Maddie, a Virtual Engagement Officer (VEO), to personalize communication with its alumni network. Developed in partnership with Givzey, Maddie aims to improve donor outreach by providing tailored interactions.

James Hogan, Assistant Vice Chancellor of Engagement, explained that Maddie is designed to complement human efforts rather than replace them. "Maddie helps us reach more alumni efficiently, but it's not a substitute for the personal connections our staff builds," he said. Although still in its early stages, Maddie is already showing promise in enhancing donor engagement and fundraising initiatives.

Looking Ahead

WCU's journey with AI is just beginning. The university is actively exploring how to refine these tools to support scholarships, research, and other vital resources. Melton advises students to engage in open communication with their professors about AI-related assignments, emphasizing the importance of understanding both the benefits and limitations of AI.

As AI continues to evolve, WCU remains committed to balancing innovation with ethical considerations. By integrating AI responsibly, the university aims to create a more dynamic and inclusive learning environment while fostering stronger connections with its alumni community.