2024 Ads Safety Report: AI & Fraud Prevention
Source: blog.google
Our 2024 Ads Safety Report
The latest Ads Safety Report highlights a key trend: AI is improving the ability to prevent fraudsters from showing ads to people. For years, advanced technologies have been deployed to safeguard ads platforms from bad actors. In 2024, over 50 enhancements were launched to LLMs, enabling more efficient and precise enforcement at scale.
Enhancements to LLMs
These updates sped up complex investigations, helping identify bad actors and fraud signals — like illegitimate payment information — during account setup. This kept billions of policy-violating ads from ever showing to consumers, while ensuring legitimate businesses can show ads to customers faster.
Combating Evolving Scams
Defenses were also adapted against ever-evolving scams, notably the rise of AI-generated public figure impersonation ads. To fight back, a team of over 100 experts developed countermeasures, such as updating the Misrepresentation policy to suspend advertisers that promote these scams. As a result, more than 700,000 offending advertiser accounts were permanently suspended.
This led to a 90% drop in reports of this kind of scam ad last year. This is just a fraction of the ongoing work to keep the advertising ecosystem safe. Learn more in the 2024 Ads Safety Report.