Embrace AI in Marketing

Gurdeep Puri suggests embracing AI rather than panicking about its potential threats. Some studies estimate AI could displace millions of jobs. There are discussions about the reliability of AI models, the quality of inputs, and whether certain AI applications should be allowed. Some worry if AI will become self-aware. However, AI is already present and here to stay.

AI will significantly impact employment, with computers performing tasks faster and more efficiently than humans. Incremental changes are happening now, but expect bigger changes in the future. As of July 2024, one estimate suggests that a majority of jobs have a large percentage of activities that machines could replace. Many current jobs will likely change or disappear.

Advertising and marketing are not immune. Agencies and clients are already using AI assistants, and AI is impacting research. Agencies will likely adopt technologies that replace human functions. Instead of fighting AI, consider how to use new opportunities to your advantage. If you don't, your rivals will.

AI tools could be a source of change. As AI automates businesses, differentiation becomes crucial. Agencies might try to encode their culture or creativity into AI. New skills and jobs will emerge. AI will eliminate and create jobs. Many jobs of today didn't exist in the past, and many future jobs haven't been conceived yet.

The rise of AI presents both threats and opportunities. By embracing AI, a newer and better industry can be born.