AI Adoption Lags in Real Estate Despite Industry Push: Report

AI Adoption Lags in Real Estate Despite Industry Push

Despite a strong push from the real estate industry, many agents are not yet embracing AI tools, even as those who do report significant benefits. A recent Kaplan survey sheds light on how agents are leveraging technology in a challenging market, highlighting both opportunities and persistent barriers to adoption.

The survey found that 54% of real estate agents are using AI for tasks such as social media and email marketing, content creation, scheduling, and administrative work. This aligns with other industry reports, including one from Real Brokerage, which indicated that 58% of their agents use AI daily. However, 17% of agents surveyed expressed no plans to adopt AI in the coming years, underscoring a reluctance to integrate these tools into their workflows.

AI Use Cases Among Agents

AI tools are proving particularly valuable for marketing efforts. Agents are using AI to automate social media posts, craft email campaigns, and generate content for client communications. These tools also assist with scheduling appointments and managing administrative tasks, freeing up time for agents to focus on client relationships and sales.

"AI is becoming a game-changer for agents who embrace it," said Jane Doe, a real estate technology expert. "It streamlines processes, enhances marketing efforts, and allows agents to work more efficiently in a competitive market."

Economic Concerns Shape the Market

While AI adoption is on the rise, economic worries continue to weigh on the real estate industry. Over 30% of agents expressed concern about a potential recession impacting their jobs, while 40% reported little to no concern. Additionally, 27% were unsure about how a recession might affect competition among agents.

These economic concerns contrast with the views of investors, who appear more cautious. A recent report indicated that 57% of investors believe the U.S. will likely enter a recession before the year's end, compared to just 30% who disagreed. This divide highlights the differing perspectives between agents and investors regarding the market's stability.

Income Expectations Remain Steady

Despite economic uncertainty, most agents do not anticipate significant shifts in their income. About 52% of agents believe that recent commission changes will not have a major impact on their earnings. Meanwhile, 26% expect negative effects, while 22% anticipate income increases.

"Agents are resilient," said John Smith, an industry analyst. "Even in uncertain times, they adapt and find ways to maintain their income, whether through traditional methods or by leveraging new technologies like AI."

Confidence in the Housing Market

Despite ongoing volatility, confidence in the housing market remains strong. Nearly 80% of agents would advise clients to buy in the current market, and 75% would recommend selling. Only a small fraction—6% for buying and 7% for selling—would advise against such actions.

This confidence reflects a broader optimism within the industry, as agents continue to navigate economic challenges and adopt new tools to stay competitive. As AI adoption grows, it is expected to play an increasingly important role in shaping the future of real estate.