AI and GenAI Marketing Skills
Source: hindustantimes.com
IIM Calcutta Programme: Strategic Marketing with AI
IIM Calcutta's Strategic Marketing for Leaders programme blends traditional marketing principles with modern tools, such as Generative AI, predictive analytics, and omnichannel strategies. It aims to provide professionals with modules designed to drive marketing impact and growth.
The programme is taught by Prof. Saravana Jaikumar and includes interactive learning, real-world case studies, and a certificate, with networking opportunities with industry peers on campus.
AI-Driven Marketing
The programme teaches marketing basics with a focus on AI and GenAI.
Industry-Aligned Curriculum
The curriculum emphasizes marketing in the age of AI and digital disruption, covering data-driven marketing, AI/ML applications, analytics, brand and pricing strategy, and AI-enhanced communications.
Hands-On Learning
Practical learning is emphasized through simulations, case studies of companies like Nike, Starbucks, Apple, and Southwest Airlines, and a capstone project.
Expert Faculty
Participants gain expertise from IIM Calcutta’s faculty, blending academic knowledge with real-world business insights. The programme features live, interactive 90-minute sessions led by faculty, and doubt-clearing sessions with Subject Matter Experts.
Marketing Tools
Participants learn to use industry tools like Meta Ads, LinkedIn Ads, Zapier, and Shopify to drive AI-powered marketing strategies.
Networking
The programme includes an on-campus networking event for participants to connect with peers and faculty.
IIM Calcutta Recognition
Participants can earn a certificate from IIM Calcutta by scoring 65% or higher.
Programme Details
The programme starts on June 30, 2025, and lasts 18 weeks. It is conducted online, with a fee of ₹1,30,000. Minimum eligibility requires a graduation or diploma (10+2+3) in any field.
Who Should Enroll?
The programme is suited for mid-senior marketing professionals, digital marketers, consultants, and founders.
Programme Advantages
The programme combines marketing principles with AI and GenAI applications, strategic thinking, and case studies. It blends frameworks with data-driven approaches and hands-on learning, empowering participants to lead initiatives and navigate market challenges.