AI in Search: New Business Opportunities
Source: blog.google
AI in Search is creating new avenues for people to seek information, enabling brands to connect with them through AI Overviews and AI Mode. The volume of searches continues to expand with AI.
AI Overviews Impact
AI Overviews is considered a successful launch in Search. There is over a 10% increase in usage of Google for queries that show AI Overviews in the U.S. and India. People using AI Overviews express greater satisfaction and search more frequently. The volume of commercial queries is also increasing, which creates opportunities for advertisers.
Ads within AI Overviews are considered helpful because they facilitate quick connections between people and relevant businesses. Search and Shopping ads in AI Overviews are expanding to desktop in the U.S. Plans include expanding ads in AI Overviews in English to more countries on mobile and desktop later this year. This offers businesses increased opportunities to engage with potential customers.
AI Mode
Testing has begun for ads in AI Mode. AI Mode is designed to provide AI-powered responses to complex questions, offering follow-up questions and links to the web. Ads may be integrated into AI Mode responses where relevant. For example, someone using AI Mode to search “how to build a website for a small business with limited resources” might see an ad for a website builder.
Advertisers using Performance Max, Shopping and Search campaigns with broad match, including AI Max for Search campaigns, can have their ads appear in AI Overviews and AI Mode. The AI Essentials provides best practices for driving new customer connections.