AI Learning for B2B Marketing Roles
Source: forbes.com
Many talented marketers are between roles due to layoffs or seeking better alignment with their values. These B2B marketers want to stay sharp and relevant, viewing this transition as an opportunity.
Now is the perfect time to invest in learning AI, whether you’re a CMO or a marketing ops lead. AI is rapidly evolving and shaping marketing's future. Those who embrace it now will gain a significant advantage in securing great roles and excelling in them. Here’s how to build a practical understanding of AI during this career break.
The Right Mindset
Many marketers find AI intimidating because it can write, design, predict, and optimize. However, AI isn't replacing marketers; marketers using AI are. View AI as an advantage to handle repetitive tasks like data cleanup, A/B testing, segmentation, and project management. This frees you to focus on analysis, strategy, creativity, and relationship-building.
Experiment with AI Tools
Experiment to find your preferred AI toolkit, utilizing free trials or freemium access. Consider building a stack around these core categories:
• Writing and editing: Examples include ChatGPT, Claude, Grammarly, and Notion AI.
• Design and video: Examples include Canva AI, Descript, and Synthesia.
• Analytics and optimization: Google Analytics + GA4 predictive metrics, and Tableau GPT are options.
• Productivity and planning: Experiment with Notion, Airtable, and Fireflies.ai for meeting summaries.
Use your time to build something with these tools. Use AI to prepare for interviews, generate resume bullet points, or brainstorm a personal rebrand.
Reflect AI Fluency in Your Brand
Showcase your AI fluency in your professional brand by adding relevant AI tools and outcomes to your LinkedIn profile. Share your experiments and learnings in LinkedIn posts and write blogs or newsletters about ethically using AI in B2B marketing. Record videos on your AI journey and post them to your profile. Demonstrating thought leadership will differentiate you and attract opportunities.
Engage with AI Communities
Join marketing AI groups or groups for women in AI to gain practical tips, tool reviews, and case studies. These insights are often unavailable in blog posts.
Using AI to Land a Job
Use AI tools like ChatGPT or Claude to tailor your resume, draft LinkedIn messages, simulate interview questions, and design content strategy presentations. Tailor AI-generated content to reflect your skills, interests, and personal voice. AI amplifies your voice, refining your thinking rather than replacing it.
Career transitions can be opportunities to become more relevant and skilled. Learning AI requires curiosity, experimentation, and a willingness to rethink how you work. B2B marketing is evolving, and so can you, potentially launching you into an exciting career chapter.