AI-Powered Advertising: Google Marketing Live 2025

Advertising is changing, and AI is here. The role of advertising is critical for businesses. People use Google to find answers and inspiration. Digital ads connect people with businesses and enable free content. We're reimagining ads and shopping so that ads help customers discover products or services and inspire them.

At Google Marketing Live, we demonstrated next-gen AI solutions for Search and YouTube. Here’s a look at how we’re using AI.

Search Opportunities

We see trillions of searches on Google annually. AI offers new ways to explore using tools like Lens, AI Overviews, and AI Mode. Google Search is expanding generative AI, going beyond information to intelligence. We’re expanding ads in AI Overviews to desktop and bringing ads to AI Mode.

Creative Visions

Content is essential, but often hard to create. We've improved our creative tools using video and image generation models like Veo and Imagen. These features will be available in Google Ads and Merchant Center.

Google AI Potential

Consumer decisions have changed. We introduced AI Max for Search campaigns to help marketers. Now, we’re launching Smart Bidding Exploration, our biggest update to bidding in over a decade. It helps advertisers appear when people are researching.

Agentic Capabilities

Adopting AI tools can be hard for smaller businesses. We are unveiling new agentic capabilities, which give marketers the power of their very own Google AI so they can adapt and succeed with less effort.

We’ll partner with customers as we roll out these products across Search and YouTube. We’re here to help marketers and businesses succeed as we move AI in advertising into actionable solutions.

More from Google Ads & Commerce:

Vidhya Srinivasan VP and General Manager of Google Ads & Commerce

• More opportunities for your business on Google Search AI in Search is unlocking new ways for people to ask whatever’s on their mind; and new brand opportunities in AI Overviews and AI Mode.
• 4 new ways Google AI powers creativity Discover how Google's AI tools can help businesses reach customers and grow with compelling visual content — at scale.
• Drive peak campaign performance with new agentic capabilities We’re launching agentic capabilities for marketers to drive greater performance, reduce workloads and build best-in-class campaigns.
• Get more from your ads with the latest AI measurement tools. See our latest updates to help advertisers strengthen their modern measurement toolkit and first-party data strategies.
• Expand your universe of conversions with Smart Bidding Exploration. Learn more about the new AI-powered Smart Bidding Exploration — our biggest update to bidding in over a decade.
• Unlock next-level performance with AI Max for Search campaigns Introducing AI Max for Search campaigns, bringing the latest and best of Google AI to help you boost performance.
• Four new ways we’re helping marketers improve data strategies and app Now you can strengthen your App campaign measurement and boost performance with a streamlined data setup.
• Channel performance and more reporting coming to Performance Max An overview of the latest reporting features, including channel performance reporting, coming to Performance Max.

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