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AI Trust, Attitudes, and Use in the UAE

Source: kpmg.com

Published on May 26, 2025

Updated on May 26, 2025

Graphic showing AI adoption and trust levels in the UAE compared to global trends

AI Trust and Adoption: UAE Leads in Global AI Literacy

Artificial Intelligence (AI) is poised to revolutionize industries and address global challenges, but realizing its full potential requires collaboration, responsible innovation, and a focus on education and skills development. A comprehensive global study, involving over 48,000 participants from 47 countries, has shed light on public trust, attitudes, and the widespread use of AI. The findings highlight the UAE’s prominent role in AI adoption and literacy, ranking third globally in these areas.

The study reveals that 97% of Emiratis actively use AI for work, education, or personal purposes. This high adoption rate reflects the growing trust and acceptance of AI technology in the UAE. According to the survey, 53% of respondents in the UAE believe that the benefits of AI outweigh its risks, demonstrating a positive outlook on the technology’s potential.

Regulatory Confidence and Challenges

The UAE also stands out in terms of regulatory confidence. A significant 68% of respondents in the UAE believe that current regulations are sufficient to ensure the safe use of AI, compared to only 43% of global respondents. However, the study identifies AI-generated misinformation as a major challenge, with 88% agreeing that laws are needed to prevent its spread. This highlights the need for balanced governance that supports innovation while addressing public concerns.

Leadership Focus and Strategic Priorities

To fully harness the potential of AI, organizations must prioritize key actions. The research provides a data-driven perspective on where leadership focus, strategic investment, and workforce enablement are most critical. By addressing these areas, organizations can mitigate risks, drive innovation, and meet public expectations for AI regulation and governance.

"AI is not just a technological shift; it’s a societal one," said a spokesperson for the study. "Leaders must focus on building trust, ensuring ethical use, and fostering a culture of continuous learning to stay competitive in the AI landscape."

Implications for Organizations

The study’s insights offer valuable guidance for organizations looking to leverage AI effectively. By understanding public attitudes and expectations, companies can align their strategies with societal needs and build trust with stakeholders. This approach not only enhances competitiveness but also ensures responsible AI deployment that benefits society as a whole.

Future Outlook

As AI continues to evolve, the UAE’s commitment to AI literacy and regulation positions it as a global leader in the field. By addressing the challenges of misinformation and aligning with public expectations, the UAE can set a benchmark for responsible AI adoption and inspire other nations to follow suit.