AI's Impact on Search and Marketing
Source: marketscale.com
Welcome to 'The Marketing AI SparkCast,' a podcast that explores the intersection of AI and marketing, aiming to spark curiosity and inspire the use of AI in marketing. Aby Varma, a B2B marketing leader, guides listeners through the evolving landscape where technology meets creativity.
In this episode, Aby Varma, founder of Spark Novus, interviews Mike Ensing, Founder and CEO of Revere AI, about how LLMs are revolutionizing search and shifting the customer journey. They discuss the new marketing playbook where brand discovery is mediated by generative AI systems instead of traditional search engines. The conversation covers trust, hallucinations, data structure, and the strategic role of agents in brand engagement.
Topics Covered:
Mike Ensing founded Revere to help brands navigate the shift from traditional search to LLM-based brand discovery. He has held leadership roles at Microsoft, Deloitte, McKinsey, and Real Networks. Connect with him on LinkedIn.
Aby Varma founded Spark Novus to help marketing leaders adopt AI. He hosts The Marketing AI SparkCast podcast and leads Marketing AI Pulse, a community dedicated to AI in marketing. He also serves as Head of Marketing for TEDxAtlanta. Connect with him on LinkedIn.
In another episode, Aby Varma speaks with Piyush Saggi, co-founder and CEO of Parmonic, about AI’s impact on video storytelling, focusing on video transformation, storytelling challenges, and balancing automation with authenticity.
Aby Varma also leads a discussion with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about AI's impact on marketing within large B2B enterprises, including their AI journey, operational challenges, and strategies for AI adoption in marketing.
In another episode of Marketing AI SparkCast, Aby Varma discusses AI integration with marketing and content expert Rob Rose, exploring that AI adoption is not a standalone strategy but technology.
MarketScale uses its AI-driven platform alongside a community of B2B content creators.