Altman & Ive's AI Device: Teaser

Source: hollywoodreporter.com

Published on May 24, 2025

OpenAI CEO Sam Altman and former Apple designer Jony Ive released a nine-minute video that doesn't explain their new device.

The video features Altman and Ive strolling in San Francisco and discussing their admiration for each other and how their mystery gizmo will change human evolution.

The internet reacted with questions and mockery, with some comparing the video to an “engagement-party-style sizzle reel.”

The video was directed by Davis Guggenheim and produced with backing from Laurene Powell Jobs, who also backs Ive’s hardware startup OI, which OpenAI acquired in a share-swap deal.

Coalition

The video represents a coalition of Steve Jobs’ widow, Altman, and Ive, potentially to create an Apple-style family of AI devices.

The product's details remain unknown, only described as a “device” that will make us feel more “present.”

The video shows Altman and Ive hinting at a revolution without revealing any specifics.