Apple's WWDC: AI Focus and Software Updates
Source: apnews.com
Apple's WWDC 2024: A Shift in Focus
CUPERTINO, Calif. — Apple aimed to recover its position in the artificial intelligence race at its annual Worldwide Developers Conference, after a late start. The event, held at Apple’s Silicon Valley headquarters and attended by thousands of developers from nearly 60 countries, had a more subdued atmosphere compared to the previous two years.
In 2023, Apple introduced a mixed-reality headset, which has remained a niche product. Last year's WWDC highlighted its initial venture into AI, showcasing new features and a more versatile Siri. Apple intended the Siri upgrade to signify its entry into the AI arena, following the lead of OpenAI, Google, Microsoft, and various startups.
“This work needed more time to reach our high-quality bar,” said Craig Federighi, Apple’s top software executive.
The conference occurred amidst questions regarding Apple's innovative drive. This year, instead of a major launch like the Vision Pro headset and its AI suite, Apple concentrated on a software overhaul, described as the most extensive iPhone operating system update in a decade.
Software Updates and AI Integration
Federighi stated the changes aim to enhance software compatibility with advanced computer chips and improve integration between the iPhone, iPad, and Mac.
Forrester Research analyst Thomas Husson suggests Apple has time to catch up in the AI race. Apple will also link new operating systems to the following year, similar to automakers' strategies. The next iPhone operating system, expected this autumn, will be named iOS 26 instead of iOS 19.
The iOS 26 upgrade is anticipated to launch in September, coinciding with the release of new iPhone models. Apple also promoted AI advancements to simplify device usage. The conference began with a video featuring Federighi in a Formula 1 race car, promoting the Apple film “F1” starring Brad Pitt.
Siri's Progress and Market Challenges
Some new AI features for iPhones were introduced late last year through software updates, but Siri's upgrades have been delayed. Apple CEO Tim Cook acknowledged the delays, stating, “It’s just taking a bit longer than we thought… But we are making progress, and we’re extremely excited to get the more personal Siri features out there.”Despite Apple's AI efforts, the gap between it and other tech companies is growing. Google is incorporating more AI into its Pixel phones and search engine. Samsung is also investing heavily in AI. ChatGPT recently partnered with Jony Ive to develop a device to compete with the iPhone.
Forrester Research analyst Dipanjan Chatterjee questions what comes after the iPhone.
Apple faces regulatory challenges that could impact its research and development funding. A federal judge is considering measures related to Google's monopoly, including a potential ban on deals worth $20 billion annually to Apple. Another judge prohibited Apple from collecting commissions on in-app transactions processed outside its payment system.
Additionally, Apple is affected by trade tensions between President Donald Trump and China. Cook previously secured an iPhone tariff exemption during Trump’s first term but has had less success during the second. Husson believes trade war concerns outweigh concerns about Apple's AI progress.
Investors are concerned, with Apple's stock price dropping by nearly 20% this year. Apple, initially the world's most valuable company, is now third behind Microsoft and Nvidia.