CCI Study: India's AI Surge Reshapes Competition, Requires Proactive Regulation

Source: pib.gov.in

Published on October 7, 2025 at 03:48 PM

India's rapid adoption of artificial intelligence is not just transforming industries but also reshaping the competitive landscape. A new Competition Commission of India (CCI) report highlights the need for proactive measures to ensure fair competition and consumer welfare in this evolving environment.

Understanding the AI Ecosystem

The CCI's study, conducted through the Management Development Institute Society (MDIS), delved into the dynamics of markets powered by intelligent systems. The goal was to pinpoint emerging competition issues and assess existing regulatory frameworks. The research combined literature reviews, database analysis, interviews, and stakeholder surveys.

Key Findings on AI Adoption

The study reveals that artificial intelligence is rapidly being integrated across various sectors in India. This transformation is influencing how businesses operate, how competition unfolds, and how regulators respond. While technological advancements offer substantial benefits, potential issues could hinder the full realization of its potential.

Addressing Competition Concerns

The report thoroughly examines these issues, dedicating chapters to their detailed analysis. It also reviews the evolution of legal and regulatory frameworks in India and other countries. The aim is to keep pace with the quick advancement of intelligent systems and related technologies.

Proposed Measures for a Competitive AI Landscape

To foster a competitive ecosystem, the CCI proposes several measures. These include organizing a conference on “AI and regulatory issues” and conducting workshops on “AI and Competition Compliance”. Strengthening technical capabilities, setting up a think tank, and promoting inter-regulatory coordination are also key.

Government's Role in Facilitating AI Growth

The report recommends continued government emphasis on policies that facilitate access to infrastructure. These initiatives should enhance capabilities to remove entry barriers. The aim is to foster a level playing field for development and deployment in India.

Ensuring Responsible Development

Enterprises are urged to self-audit intelligent systems for competition compliance to proactively address potential concerns. Greater transparency is also crucial to reduce information asymmetry and promote responsible autonomy.

Shaping India's AI Future

The insights from this market study are expected to significantly contribute to shaping a progressive and competitive landscape in India. By addressing potential competition issues and promoting responsible innovation, the nation can harness the full potential of intelligent systems.