CI&T & Natura: AI for Inclusivity

AI for Inclusivity: CI&T and Natura Transform Digital Accessibility

CI&T, a global technology specialist, has partnered with Natura, Brazil’s leading cosmetics company, to leverage AI in creating more inclusive digital experiences. This initiative, timed with Global Accessibility Awareness Day, aims to break down barriers for users with disabilities, particularly the 1.8 million Natura and Avon Beauty Consultants who rely on intuitive online platforms for their work.

The collaboration focuses on making digital interfaces more accessible and user-friendly, aligning with the companies’ shared commitment to diversity and inclusion. By integrating AI tools, CI&T and Natura are setting a new standard for how technology can foster inclusivity in the beauty industry and beyond.

The Power of Collaboration

Over 60 experts from both companies worked together to develop AI-driven solutions that adapt to the evolving needs of users with disabilities. CI&T’s AI platform, CI&T FLOW, plays a central role in this transformation by automating accessibility checks and suggesting real-time improvements based on Web Content Accessibility Guidelines (WCAG) and best practices.

Cinthia Oliveira, Global Head of ESG at CI&T, emphasized the importance of involving individuals with disabilities in the development process. "This approach ensures that our solutions are not only technically sound but also practical and empathetic, reflecting the real-world experiences of our users," she stated.

Three Pillars of the Initiative

The project is built on three main fronts: technical diagnosis, active participation of users with disabilities, and continuous team training. Tools like CI&T FLOW use AI to assess digital interfaces, while empathy workshops and leadership training foster a culture of inclusivity within the teams.

CI&T FLOW’s AI capabilities enable the identification of less obvious accessibility barriers, allowing for proactive improvements. This ensures that digital platforms remain accessible and user-friendly over time, adapting to new challenges as they emerge.

Impact on Beauty Consultants

The initiative has already made a significant impact on the 1.8 million Natura and Avon Beauty Consultants, providing them with more intuitive and accessible digital tools tailored to their navigation needs. This enhancement not only improves their daily workflow but also reflects Natura’s commitment to empowering its consultants through inclusive technology.

"Inclusivity is not just a value for us—it’s a strategic priority," said a Natura spokesperson. "By partnering with CI&T, we are ensuring that our digital platforms are accessible to everyone, regardless of their abilities."

About CI&T

CI&T is a global technology transformation specialist with over 30 years of experience. The company serves more than 100 large enterprises and fast-growth clients, delivering business impact through AI, strategy, customer experience, software development, cloud services, and data. With over 7,400 professionals across 10 countries, CI&T is at the forefront of using technology to drive meaningful change.

Their AI platform, CI&T FLOW, is designed to boost productivity and ensure the efficient delivery of solutions, making it a key asset in their mission to enhance digital accessibility and inclusivity.

The Future of Inclusive Technology

This collaboration between CI&T and Natura sets a benchmark for how AI can be used to create more inclusive digital environments. As technology continues to advance, initiatives like these will play a critical role in ensuring that no one is left behind in the digital age. By prioritizing accessibility, these companies are not only meeting the needs of their users but also shaping a more inclusive future for all.