Creator Views Mixed on AI Role

Creators Divided on AI’s Role in Workflows

A recent survey reveals that creators and influencers have mixed views on the impact of AI tools, with 43% reporting streamlined workflows and 30% seeing no significant change. This divide highlights the varied experiences creators face as AI becomes more integrated into their processes.

The data, collected in April 2025 by URLgenius, surveyed 121 creators and influencers, primarily from North America. The findings underscore the growing influence of AI in creative workflows while also pointing to challenges in its adoption.

Survey Insights: AI in Creative Workflows

The survey, part of the URLgenius 'Creator Lighting Survey,' focused on creators with significant online presence, as 74% of respondents had follower counts exceeding 100,000. Over 80% of participants identified as career or full-time creators, providing a robust sample of professionals actively engaged in content creation.

While 43% of creators found AI tools beneficial for streamlining workflows, the remaining participants reported mixed or neutral experiences. This split suggests that AI’s potential is recognized but not yet fully realized across the board.

Marketing Implications

Marketers collaborating with creators should take note of these findings. Partnering with AI-proficient creators can enhance efficiency, while providing support to those less comfortable with AI tools can foster smoother adoption. Additionally, marketers must remain vigilant about visibility issues as platform algorithms evolve, impacting content reach and engagement.

The Evolving Creator Landscape

As AI continues to shape the creator economy, understanding its impact on workflows is crucial. Platforms like URLgenius, which specialize in app-linking, play a key role in facilitating these changes. By staying attuned to creator needs and challenges, marketers can better navigate the shifting dynamics of the industry.

The survey’s insights also highlight the need for ongoing education and support for creators, ensuring they can leverage AI tools effectively without being left behind. As AI adoption grows, so too will the opportunities for innovation and efficiency in creative workflows.