Creator Views Mixed on AI Role
Source: emarketer.com
Creator Perspectives on AI in Workflows
According to April 2025 data from URLgenius, 43% of creators and influencers in North America find that AI tools streamline their workflows. However, almost a third (30%) have not seen any impact.
Key Considerations for Marketers
Marketers can collaborate with creators who are proficient in AI to improve efficiency. They can also provide support to those who are less comfortable with these tools.
It's important to be aware of visibility issues as platform algorithms continue to change.
Methodology
The data comes from the April 2025 URLgenius "Creator Lighting Survey," which surveyed 121 creators and influencers mainly from North America between April 7-16, 2025. 85% of the creators surveyed were URLgenius clients.
74% of respondents had follower counts exceeding 100,000, and over 80% identified as career or full-time creators. URLgenius is a platform for app-linking.