EU Competitiveness Boost from Personalized Ads
Source: blog.google
Published on May 28, 2025
Personalized advertising generates €100 billion in additional yearly sales for EU businesses, contributing €25 billion to GDP and supporting 570,000 jobs, according to a new economic report.
The study from Implement Consulting Group, commissioned by Google, analyzes how personalized advertising boosts European competitiveness while funding diverse online services for consumers.
Key Findings
The report emphasizes that maintaining and enhancing these economic benefits requires a simplified and streamlined policy framework. This framework should prioritize innovation, balanced with consumer protection.
It follows another recent EU survey on personalized ads and SMBs.