Google Ads: New Agentic Capabilities for Marketers
Source: blog.google
Agentic Capabilities for Marketers
Announced at I/O, Google Ads is incorporating more intelligent, agentic, and personalized AI. Today’s marketer tackles large amounts of data to crafting engaging content, while optimizing campaigns. It’s important to successfully reach consumers. To improve performance while reducing manual effort, agentic capabilities are being launched for marketers to use.
Google Ads & Analytics
Since introducing the conversational experience in Google Ads two years ago, over half a million advertisers have used it to create higher quality Search campaigns. Soon, broader agentic capabilities will be available for customers to use in Google Ads and Google Analytics. These will assist with onboarding, campaign creation, reporting, and troubleshooting, enabling more confident campaign optimization. The agentic tools use inputs, including datasets, landing pages, assets, and real-time performance to help marketers.
In Google Ads, the agentic expert will provide personalized recommendations for new and existing campaigns, like keyword and creative suggestions and implement them. The agentic expert can suggest tailored ad groups, complete with assets that are themed around related products or services. In Google Analytics, the data expert will show insights and trends, plus enable data exploration with visuals for improved decision-making and performance. These capabilities will also help marketers troubleshoot campaign issues.
Marketing Advisor
Marketing Advisor, an AI agent within the Chrome browser, will help advertisers manage marketing tasks. After installation, a marketer can sign in with their Google account and Google Ads campaigns, so Marketing Advisor can understand a marketer’s goals. As a side panel in the browser, Marketing Advisor offers guidance on web pages.
Marketing Advisor is designed to proactively help advertisers run assessments and identify strategies across their entire business. For example, it will recommend and apply strategies across multiple lines of business, offering insights like seasonal trends for particular product categories. It helps when working across Google properties, giving it the ability to help diagnose problems with campaigns or uncover new growth opportunities. For instance, Marketing Advisor streamlines multi-site tasks such as tagging, identifying when a tag is missing and offering to install it with permission. Marketing Advisor will begin rolling out later this year.