Google Ads: New AI Agent Capabilities
Source: blog.google
Agentic Capabilities for Marketers
Announced at I/O, Google Ads is incorporating more intelligent, agentic, and personalized AI. Marketers today manage large amounts of data and content while optimizing campaigns, making it crucial to reach consumers across various platforms. To improve performance and reduce manual effort, agentic capabilities are being launched for marketers.
Google Ads and Google Analytics
Over half a million advertisers have used the conversational experience in Google Ads to create higher quality Search campaigns. Soon, broader agentic capabilities will be available for customers to use in Google Ads and Google Analytics. These tools will aid in onboarding, campaign creation, reporting, and troubleshooting, helping marketers optimize campaigns with more confidence. Learning from datasets, landing pages, assets, and real-time performance, these agentic tools aim to remove the guesswork from achieving business goals.
In Google Ads, the agentic expert will provide personalized recommendations for new and existing campaigns, including keyword and creative suggestions, and can implement them. It can also suggest tailored ad groups with tightly themed assets for better results. In Google Analytics, the data expert will proactively display insights and trends, offering easy data exploration with visuals for improved decision-making and performance. These capabilities will also assist marketers in resolving campaign issues.
Introducing Marketing Advisor
Marketing Advisor, an AI agent within the Chrome browser, is being developed to help advertisers manage marketing tasks across different platforms. Once installed and connected to a Google account and Google Ads campaigns, Marketing Advisor will understand a marketer’s goals and how to achieve them. As a side panel in the browser, it will offer step-by-step guidance on relevant web pages.
Marketing Advisor is designed to proactively assist advertisers in running assessments and identifying strategies across their business. It will recommend and apply strategies across multiple lines of business, offering insights such as seasonal trends for product categories. It can diagnose campaign problems or identify new growth opportunities across Google Ads, Help Center, Google Analytics, websites, and CMS systems. For example, Marketing Advisor simplifies tasks like tagging, identifies missing tags, and offers to install them with permission. Marketing Advisor will begin rolling out later this year.