Google Announces Smart Bidding Exploration
Source: blog.google
Smart Bidding Exploration
Marketers focusing on past performance and immediate goals risk missing opportunities. For example, a mortgage lender likely bids successfully on common search queries when advertising. Google's systems understand these queries generally support ROAS goals. But could the lender gain even more leads?
We're introducing Smart Bidding Exploration — a significant bidding update in over a decade. With flexible ROAS targets, the same lender can now bid on less obvious queries more often. This allows Google AI to discover new, qualified leads. This tool enhances features like AI Max for Search campaigns, ensuring advertisers can reach relevant searches. Smart Bidding Exploration actively seeks high-performing searches from a wider range of categories within your campaign.
Campaigns using Smart Bidding Exploration see an average increase in unique search query categories with conversions and an increase in conversions.