Google Expands Immersive Ads, Partners with Roblox

Immersive Ads Expansion

The expansion of Immersive Ads to more publishers across AdMob and Ad Manager has been announced, as well as a partnership with Roblox.

Immersive Ads enable publishers to generate revenue, providing advertisers with a means to connect with individuals through engaging content. These ads are designed to integrate within the gaming environment, such as billboard ads in virtual cities or ads displayed during virtual games, to enhance the user experience.

Improvements and New Formats

Since the initial testing of Immersive Ads, implementation has been streamlined, and video formats have been introduced, creating additional opportunities for both publishers and advertisers.

Roblox Partnership

The collaboration between Roblox and Ad Manager is a key component of Roblox's immersive advertising approach, facilitating the scaling of Rewarded Video and other immersive ad formats to brands over the coming period.