Google Marketing Live: AI-Powered Ad Solutions
Source: blog.google
Advertising is changing, and AI is at the forefront. The integration of AI in advertising is already happening. Advertising remains essential for businesses, connecting people with answers, discoveries, and inspiration. Digital ads facilitate connections between businesses and individuals, enabling creators to offer free content.
To assist marketers, the future of ads and shopping is being reimagined to include ads that assist customers, creative content at the right moment, ads that provide measurable impact, and ads that inspire. Google Marketing Live demonstrated how next-gen AI solutions are being developed for Search and YouTube.
New Opportunities in Search
AI has enabled new ways to explore with tools like Lens, AI Overviews, and AI Mode. Google Search is expanding generative AI. Ads will help people take the next step; ads in AI Overviews are expanding to desktop, and ads are coming to AI Mode.
Turning Visions into Reality
Content is important, but can be hard to create. Significant progress has been made in improving creative tools using video and image generation models like Veo and Imagen. These features will be available within Google Ads and Merchant Center.
Untapped Potential with Google AI
Consumer decision-making has evolved. To help marketers, Smart Bidding Exploration is launching, which is an update to bidding. It allows advertisers to appear when people are researching on Search.
Smarter Agentic Capabilities
New agentic capabilities are being unveiled to give marketers the power of Google AI, which allows them to adapt. Google will partner with customers as these products are rolled out across Search and YouTube.
Vidhya Srinivasan VP and General Manager of Google Ads & Commerce shares updates and opportunities for businesses on Google Search, highlighting how AI in Search unlocks new brand opportunities in AI Overviews and AI Mode. Discover how Google's AI tools can help businesses reach customers and grow with compelling visual content. We’re launching agentic capabilities for marketers to drive greater performance, reduce workloads and build best-in-class campaigns. See our latest updates to help advertisers strengthen their modern measurement toolkit and first-party data strategies. Learn more about the new AI-powered Smart Bidding Exploration. Introducing AI Max for Search campaigns, bringing the latest and best of Google AI to help you boost performance. Strengthen App campaign measurement and boost performance with a streamlined data setup. An overview of the latest reporting features, including channel performance reporting, coming to Performance Max.