Google Marketing Live: AI-Powered Ad Updates

Advertising is changing, and AI is here. The function of advertising is very important for businesses. People use Google to get answers and find inspiration. Digital ads connect businesses and enable content creators to offer free content.

To help marketers, the future of ads and shopping is being reimagined. Ads will help customers discover products. Content will have the right creative elements at the right moment. Ads will remove guesswork and inspire people. Next-gen AI-powered solutions for Search and YouTube are being built.

Search Opportunities

AI has created ways to explore using tools like Lens, AI Overviews, and AI Mode. Google Search is using generative AI to go beyond information to offer intelligence. Ads help people take the next step. Ads in AI Overviews are expanding to desktop, and ads are coming to AI Mode.

Creative Visions

Content is important, but it can be hard to create. There have been improvements to creative tools using video and image generation models, Veo and Imagen. These features are coming to Google Ads and Merchant Center.

Google AI Potential

The way people make decisions has changed. AI Max for Search campaigns was introduced to help marketers. The newest update to bidding in over a decade, Smart Bidding Exploration, is launching. It helps advertisers appear when people are researching information on Search.

Agentic Capabilities

New agentic capabilities are being unveiled to give marketers the power of Google AI. Google will partner with customers as these products are rolled out for Search and YouTube.

Vidhya Srinivasan VP and General Manager of Google Ads & Commerce

More opportunities for your business on Google Search

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4 new ways Google AI powers creativity

Discover how Google's AI tools can help businesses reach customers and grow with compelling visual content — at scale.

Drive peak campaign performance with new agentic capabilities

We’re launching agentic capabilities for marketers to drive greater performance, reduce workloads and build best-in-class campaigns.

Get more from your ads with the latest AI measurement tools.

See our latest updates to help advertisers strengthen their modern measurement toolkit and first-party data strategies.

Expand your universe of conversions with Smart Bidding Exploration.

Learn more about the new AI-powered Smart Bidding Exploration — our biggest update to bidding in over a decade.

Unlock next-level performance with AI Max for Search campaigns

Introducing AI Max for Search campaigns, bringing the latest and best of Google AI to help you boost performance.

Four new ways we’re helping marketers improve data strategies and app

Now you can strengthen your App campaign measurement and boost performance with a streamlined data setup.

Channel performance and more reporting coming to Performance Max

An overview of the latest reporting features, including channel performance reporting, coming to Performance Max.