Google Updates AI Mode for Visual Search and Shopping

Google has announced a significant update to its AI Mode in Search, introducing new features for visual exploration and conversational shopping. The update aims to simplify the process of finding products and information, even when users struggle to articulate their needs.

AI Mode now supports visual search, allowing users to start searches by uploading images or taking photos. The multimodal experience combines Google’s visual understanding technology with Gemini 2.5’s language capabilities to deliver more accurate results.

Key Features of the Update

Visual search and exploration
Conversational refinement of search queries
AI-powered shopping without filters
Access to the Shopping Graph with over 50 billion product listings

Enhanced Shopping Experience

The update enhances the shopping experience by enabling users to describe products conversationally, eliminating the need for traditional filters. AI Mode intelligently provides relevant shoppable options based on user descriptions, making the process more intuitive.

Technology Behind the Update

The enhanced visual search is powered by Google’s advanced visual understanding technology and Gemini 2.5’s multimodal capabilities. The "visual search fan-out" technique allows AI Mode to perform comprehensive image analysis, recognizing subtle details and understanding the full visual context.

Availability

The update is currently rolling out in English in the U.S., with potential for broader availability in the future.

Conclusion

Google’s AI Mode update represents a significant step forward in search and shopping technology, leveraging AI to create a more intuitive and visually rich experience for users.