Google Marketing Live: AI-Powered Ads

Advertising is changing, and AI is at the forefront. The future of AI-driven advertising is already here, playing a crucial role for businesses. People use Google to find information, explore, and seek inspiration. Digital ads connect businesses with people and enable creators to offer free content.

To help businesses, Google is reimagining ads and shopping. The goal is to create ads that assist customers in their discovery process, feature creative content at the right moment, deliver measurable impact, and inspire.

AI-Powered Solutions for Search and YouTube

Next-gen AI solutions for Search and YouTube are being developed. Here's what's new:

More Search Opportunities

With 5 trillion annual searches on Google, AI enhances exploration through tools like Lens, AI Overviews, and AI Mode. Google Search uses generative AI and is expanding ads in AI Overviews to desktop and AI Mode.

Creative Visions to Reality

High-quality content is important. The quality of creative tools using video and image generation models, Veo and Imagen, has improved. These features will be available in Google Ads and Merchant Center.

Untapped Potential with Google AI

Consumer decision-making has evolved. To help marketers, Google introduced AI Max for Search campaigns and Smart Bidding Exploration. Smart Bidding Exploration identifies potentially high-performing searches.

Smarter Work with Agentic Capabilities

New agentic capabilities provide marketers with Google AI to help them adapt. Google will partner with customers as these products are rolled out across Search and YouTube.

AI in advertising is becoming practical. Google is available to help marketers and businesses succeed.

Vidhya Srinivasan
VP and General Manager of Google Ads & Commerce

More opportunities for your business on Google Search AI in Search is unlocking new ways for people to ask whatever’s on their mind; and new brand opportunities in AI Overviews and AI Mode. 4 new ways Google AI powers creativity Discover how Google's AI tools can help businesses reach customers and grow with compelling visual content — at scale. Drive peak campaign performance with new agentic capabilities We’re launching agentic capabilities for marketers to drive greater performance, reduce workloads and build best-in-class campaigns. Get more from your ads with the latest AI measurement tools. See our latest updates to help advertisers strengthen their modern measurement toolkit and first-party data strategies. Expand your universe of conversions with Smart Bidding Exploration. Learn more about the new AI-powered Smart Bidding Exploration — our biggest update to bidding in over a decade. Unlock next-level performance with AI Max for Search campaigns Introducing AI Max for Search campaigns, bringing the latest and best of Google AI to help you boost performance. Four new ways we’re helping marketers improve data strategies and app Now you can strengthen your App campaign measurement and boost performance with a streamlined data setup. Channel performance and more reporting coming to Performance Max An overview of the latest reporting features, including channel performance reporting, coming to Performance Max. Follow Us