Google Shopping: AI Mode and Virtual Try-On Updates
Source: blog.google
AI-Powered Shopping on Google
Announced on May 20, 2025, the new AI Mode experience is designed to improve every aspect of shopping, from initial inspiration to making a purchase. The virtual try-on tool now works with personal photos.
The updated shopping experience in AI Mode includes visuals, guidance, and product data. Shoppers also gain access to a virtual dressing room and an agentic checkout experience, facilitating quick purchases when prices are favorable.
AI Mode and Shopping Graph
The AI Mode shopping experience combines Gemini capabilities with the Shopping Graph, allowing users to browse for inspiration and narrow down product choices. The Shopping Graph includes over 50 billion product listings from global retailers and local shops, with details like reviews, prices, colors, and availability. The product listings are refreshed on Google more than 2 billion times every hour.
When users describe what they're looking for, AI Mode shows a panel of images and product listings tailored to their tastes. To refine options, AI Mode runs searches to determine criteria like weather suitability. A dynamic panel updates with relevant products and images.
These shopping features will be available in AI Mode in the U.S. in the coming months.
Agentic Checkout
The new agentic checkout helps users buy products at their desired price. By tapping “track price” on a product listing, users can set their preferred size, color, and price. Upon receiving a price drop notification, they can confirm the purchase details and tap “buy for me”. The item is then added to the user's cart on the merchant's site, and the checkout is completed via Google Pay. This agentic checkout feature will be rolled out to product listings in the U.S. in the coming months.
Virtual Try-On
Virtual try-on technology allows shoppers to visualize how clothes look on different body types. Now, users can virtually try on billions of apparel listings by uploading a photo. This technology uses a custom image generation model for fashion, which understands the human body and nuances of clothing. It preserves details when applied to poses in personal photos, allowing shoppers to see how clothes look on them.
The “try on” experiment is rolling out in Search Labs in the U.S. When shopping for clothes on Google, users can tap the “try it on” icon on product listings and upload a full-length photo. They can then see how the clothing looks on them. Users can save the looks or share them with friends.