Immersive Ads Expand, Partner with Roblox
Source: blog.google
Immersive Ads Expansion
Immersive Ads is expanding to additional publishers across AdMob and Ad Manager. Immersive Ads enable publishers to generate revenue, providing advertisers with a means to engage with users through relevant content.
Immersive Ads in Gaming
These ads are integrated within the gaming environment. For example, these could include billboard ads within a virtual city or ads displayed on a screen during a virtual sports game. These ads are designed to integrate into the game, improving the overall user experience.
Enhancements and New Formats
Since initial tests of Immersive Ads began, improvements have been implemented to simplify integration, including the addition of video formats, creating new possibilities for publishers and advertisers.
Roblox Partnership
The collaboration between Roblox and Ad Manager is a key element of Roblox’s advertising approach, allowing them to broaden the reach of Rewarded Video and other formats to brands moving forward.