Jake Abdullah on AI and Authenticity
Source: marketing-interactive.com
Jake Abdullah, who entered media in 1996, is now a solopreneur, business coach, and host for theBook of Jakeon Youtube. He spoke at Content 360 in Kuala Lumpur about his career, from leading at Astro to advocating for AI transformation. He encouraged brands and agencies to adapt to a media landscape where attention is the new currency.
The Rise of AI
Jake discussed staying relevant in a fast media environment. He stated that business leaders are held back from adopting AI by fear and denial. He fought for Facebook's use at Astro when his company didn't want it, seeing it as a form of gamification. He believes AI is more than just ChatGPT, and the cost of not adopting it will be painful.
Jake shared that he pushes for new technologies and ideas. He said that he had a compulsion to improve his life. He now advises business leaders to quickly adopt AI, which he believes is more transformative than the internet. As a solopreneur, he noted that AI gives him amazing speed and control, adding that the cost of not enabling oneself with AI will be expensive.
Navigating Media Transformation
Jake began his career in 1996 at Astro, entering the world of radio. He foresaw the rise of video. He speaks about the currency of attention. He observes that people are disrupted and check their likes and comments. He believes attention has become the number one currency because we're in control of it. The control is no longer with big media operators, as anyone can go viral.
Traditional Broadcast Platforms
Jake believes traditional broadcast platforms can stay relevant by focusing on supply and demand and doing what AI cannot, such as physical interaction. He suggests radio should be personality-driven rather than just playing music. He also noted that balancing content and journalistic integrity requires trial and error and persistence.
Online Personality
Jake aims to be authentic. He feels that being real is effective, in contrast to posts that express being humbled or thankful. He uses LinkedIn, Instagram, and YouTube Shorts and studies why some content works better on certain platforms.