Optimove on AI and Retail Marketing's Future
Source: mytotalretail.com
Optimove Discusses AI and the Future of Retail Marketing
In an interview on Total Retail Tech Insights, Optimove's VP of Marketing, Rony Vexelman, discussed AI's increasing role in retail marketing. The discussion references the report, AI and the Future of the Retail Marketer.
Key Discussion Points
Vexelman provided an overview of Optimove's business and discussed the adoption of AI in retail marketing. He explored the primary business advantages for retail marketers who use AI and how journey-based personalization impacts marketing results and customer experiences.
Vexelman also discussed Optimove's concept of Positionless Marketing, how AI impacts marketers' daily tasks, and how to overcome obstacles to AI adoption.
Additionally, Vexelman shared the skills needed for marketing success in an AI-driven environment, how to invest wisely in AI, and the AI capabilities he anticipates.
Rony Vexelman leads Optimove's marketing strategy. Previously, he was Optimove's director of product marketing, overseeing product releases, customer marketing, and analyst relations. He holds degrees from Tel Aviv University and UCLA Anderson School of Management.