Personalized Ads: Boosting EU Economy
Source: blog.google
Published on May 27, 2025
A new economic report indicates personalized advertising generates €100 billion in additional yearly sales for EU businesses. This contributes €25 billion to GDP and supports 570,000 jobs.
The study, from Implement Consulting Group and commissioned by Google, analyzes how personalized advertising boosts European competitiveness and funds various online services for consumers.
Key Findings
The report highlights that a simplified policy framework is needed to maintain and enhance these economic benefits. The framework should prioritize innovation and balance it with consumer protection. This follows a recent EU survey on personalized ads and SMBs.
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