Publicis Enhances AI Services with Nvidia
Source: marketingdive.com
Publicis and Nvidia Collaborate on AI Transformation
Publicis is enhancing its AI transformation services with assistance from Nvidia. A new Center of Excellence, supported by Nvidia tech, will help with tech implementation and AI lifecycle management.
The launch of Publicis’ Center of Excellence is part of the ad-holding group’s ongoing effort to become a tech-enabled platform, rather than a traditional agency network. The offering addresses the high client demand for AI-driven transformation, which can be expensive and difficult to implement regarding IT software and infrastructure.
Publicis and its Sapient branch are deepening their work with chipmaker Nvidia. The goal is to combine Nvidia’s tech with Sapient’s transformation skills. The COE brings together new AI technology with the consultative services that agencies have been developing to stay competitive with category peers, as well as consulting firms like Accenture, Deloitte, and EY that have grown their marketing divisions.
AI Solutions and Services
Publicis intends to create an advanced AI factory that utilizes Nvidia’s DGX systems, along with a full-stack solutions service that helps with different areas of AI lifecycle management, including data ingestion, training, refinement, and inference. The objective is to provide a “a holistic approach to enterprise AI adoption,” supported by Nvidia’s AI Enterprise suite.
The partnership will also improve Bodhi, Sapient’s existing platform for creating AI agents, with the aim to produce virtual agents that can “reason, plan and act independently.”
Nigel Vaz, CEO of Sapient, stated that leveraging NVIDIA’s AI infrastructure alongside the Bodhi platform and digital business transformation expertise will create a new paradigm for enterprise AI adoption, guiding clients through every stage of their AI journey and transforming strategy into actionable, autonomous intelligence that drives real business outcomes.