Simon Data: AI Agents for Marketers

Simon Data has launched Composable AI Agents for marketers, utilizing Snowflake Cortex AI and Claude from Anthropic. These agents provide direct access to data for personalization, eliminating the need for coding or reliance on data teams.

Composable AI Agents address the challenge of limited visibility into missing data and behavioral patterns. By revealing existing data and new contextual signals, these agents enable instant activation across marketing campaigns.

Types of Composable AI Agents

The suite includes Insights Agents, Data Agents, and Automation Agents.

Insights Agents analyze customer interactions to identify campaign opportunities. This helps marketers understand customer behavior and tailor their campaigns.

Data Agents use AI-generated 'Smart Fields' to transform contextual data into actionable customer attributes, providing marketers with a deeper understanding of their audience.

Automation Agents execute campaigns by creating and optimizing adaptive micro-targeted campaigns, streamlining the marketing process.

The AI agents automate data flow into customer engagement platforms like Braze, Attentive, and Iterable, facilitating data management and campaign execution.

The launch of Composable AI Agents aims to transform marketing workflows, enabling personalized marketing at scale.