Smart Bidding Exploration by Google
Source: blog.google
Smart Bidding Exploration
Marketers sometimes miss opportunities by focusing on past performance and short-term goals. For instance, a mortgage lender likely bids successfully on common search queries when advertising. These queries help them achieve their ROAS targets. But could the lender gain even more leads?
We’re announcing Smart Bidding Exploration, a major update to bidding. With flexible ROAS targets, the same lender can now bid on less obvious queries more often. This lets Google AI find new, qualified leads. This new tool builds on features like AI Max for Search campaigns, ensuring eligibility for relevant searches. Smart Bidding Exploration complements it by pursuing searches from a wider range of categories within your campaign.
Campaign Results
Campaigns using Smart Bidding Exploration see, on average, an increase in unique search query categories with conversions and in conversions.