AI is mid.AI is mid.

HiBob Leverages 2,500 GPTs for Accelerated Growth

Published on October 8, 2025 at 12:00 AM
HiBob Leverages 2,500 GPTs for Accelerated Growth

HiBob Deploys 2,500 GPTs to Drive Growth and Efficiency

HiBob, an HR technology company serving over 5,000 global customers, is leveraging 2,500 GPTs to enhance operational efficiency and accelerate revenue growth. The company reports that over 90% of its employees are actively using ChatGPT Enterprise to streamline workflows, shorten onboarding times, and identify upsell opportunities.

HiBob's AI strategy focuses on creating and deploying custom GPTs to support various teams, including sales, customer success, and product development. These GPTs are integrated into the company's Bob platform, delivering AI-powered features that enhance productivity and innovation.

GPTs Across All Teams

HiBob's deployment of GPTs spans multiple teams and functions, with custom agents designed to address specific tasks:

  • Meeting Prep GPT: Generates briefings for sales and customer success teams by analyzing CRM data and meeting transcripts.
  • Upsell GPT: Identifies revenue expansion opportunities by analyzing usage patterns.
  • VBO Project Manager Assistant: Summarizes onboarding calls, creates task lists, and tracks project progress.
  • SEO Assistant: Provides keyword recommendations and performance insights by connecting to web analytics APIs.
  • Roadmap GPT: Aggregates product roadmap data into actionable insights for go-to-market teams.

A Five-Step Framework for AI Agents

HiBob has implemented a structured five-step process to develop and deploy GPTs effectively:

  1. Idea and Proof of Concept: Conceptualizing and validating GPT ideas.
  2. Build: Creating secure and compliant AI agents.
  3. Adoption and Enablement: Providing documentation, training, and ownership for new agents.
  4. Maintenance: Refining performance through feedback loops.
  5. Scale: Integrating successful agents into a searchable internal directory.

This framework ensures that each AI agent contributes to a sustainable system, driving measurable outcomes such as time savings and revenue generation.

Measurable Outcomes

HiBob's AI initiatives are designed to achieve specific performance goals. Key results include:

  • Over 90% employee engagement with ChatGPT Enterprise.
  • 2,500+ experimental GPTs, with 200 successfully integrated into workflows.
  • AI features, powered by GPT-4o, embedded in the customer-facing Bob platform.

These outcomes demonstrate the tangible impact of HiBob's AI strategy on operational efficiency and revenue growth.

Visit AI Tool