L'Oréal & NVIDIA Supercharge Beauty with AI

L'Oréal and NVIDIA Partner to Revolutionize Beauty with AI

L'Oréal and NVIDIA have joined forces to integrate AI into the beauty industry, focusing on enhancing consumer experiences through advanced technologies. This collaboration leverages the NVIDIA AI Enterprise platform to scale 3D digital rendering of L'Oréal products, combining physical and generative AI to create innovative beauty solutions.

Asmita Dubey, Chief Digital and Marketing Officer at L'Oréal Groupe, emphasized the importance of blending creativity with technology to drive consumer engagement. Azita Martin, Vice President and General Manager of Retail and CPG at NVIDIA, highlighted L'Oréal's commitment to innovation, scalability, and personalized marketing strategies that improve consumer interactions.

AI Innovations in Beauty

The partnership between L'Oréal and NVIDIA is already yielding significant results. Projects like CREAITECH, L'Oréal's generative AI content platform, are developing and utilizing 3D digital renderings of L'Oréal products to accelerate the creation of marketing and advertising campaigns. CREAITECH aims to scale these capabilities using the NVIDIA AI Enterprise platform, enabling more creative and efficient campaign development.

Noli, an AI-powered multi-brand marketplace startup founded and backed by L'Oréal Groupe, is leveraging the company's expertise in beauty tech and consumer insights. Noli acts as an AI Beauty Matchmaker, connecting consumers with personalized beauty recommendations. The startup has unveiled the AI Refinery, developed in collaboration with NVIDIA and Accenture, and hosted on Microsoft Azure. This platform allows for experimentation and AI development to meet consumer expectations and transform how beauty products are discovered and shopped at scale.

About L'Oréal

L'Oréal boasts a portfolio of 37 international brands and is committed to sustainability through its L'Oréal for the Future programme. In 2024, the Group generated sales amounting to 43.48 billion euros. With 21 research centers and a Research and Innovation team consisting of over 4,000 scientists and 8,000 digital talents, L'Oréal continues to push the boundaries of beauty technology and innovation.